NBC Reveals Its 2013 Survival Strategy as TV Upfronts Week Kicks Off

The Atlantic

After a season of being lambasted for low ratings and flailing shows, NBC is attempting to convince advertisers—and viewers—that the network has the opposite in store, at the first of this week's upfront presentations today at Radio City Music Hall. With comedies like The Office and 30 Rock gone, we've already got a completely revamped Thursday night lineup (which you can see in our graphic of the changing fall season below). By the time midseason rolls around, the network is going to try to use the Winter Olympics to boost dramas like Alfonso Cuaron's Believe and Crisis. (Though let's not forget what happened when they used the Olympics to try to sell Animal Practice.) That's around the same time the late night names will change, with Seth Meyers taking over for Jimmy Fallon and Fallon taking over for Jay Leno. Stay tuned for first-look clips, reactions, and NBC's self-defense as we report live from the presentation below.

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NBC

2013 | 2012

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  8:00 p 8:30 p 9:00 p 9:30 p 10:00 p 10:30 p
Monday The Voice The Blacklist
Tuesday The Biggest Loser The Voice Chicago Fire
Wednesday Revolution Law & Order SVU Ironside
Thursday Parks and Recreation Welcome to the Family Sean Saves the World The Michael J. Fox Show Parenthood
Friday Dateline NBC Grimm Dracula
Saturday Encore programming
Sunday NBC Sunday Night Football

 

The Presentation

10:40 a.m. The Roots are playing to a milling about crowd. They are working NBC into lyrics of songs.

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2013 | 2012

  8:00 p 8:30 p 9:00 p 9:30 p 10:00 p 10:30 p
Monday The Voice Revolution
Tuesday The Voice Go On The New Normal Parenthood
Wednesday Animal Practice Guys With Kids Law & Order SVU Chicago Fire
Thursday 30 Rock Up All Night The Office Parks and Recreation Rock Center with Brian Williams
Friday Whitney Community Gimm Dateline NBC
Saturday Encore programming
Sunday NBC Sunday Night Football
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