YOUR FRIENDS' ACTIVITY

    NBC's sampling strategy pays dividends

    NEW YORK (AP) — A jump on the fall television season enabled NBC to get some of its new series sampled.

    The premiere episode of "Revolution," a J.J. Abrams thriller about a world with the power grid shut down, reached 11.7 million viewers last week and finished among the Nielsen Co.'s top 10. NBC had aired highlights of the pilot episode during the Olympics and the full episode last Monday, a week before the official season opening.

    An episode of "Go On," the Matthew Perry comedy that has been aggressively promoted, finished among last week's top 15 shows, according to Nielsen, which measures media consumption.

    The fast starts by no means guarantee success. But as the fourth-place network, NBC needed to find a way to get viewers to at least try their new shows before an avalanche of programming starts for ABC, CBS and Fox.

    "The Voice" has also been doing well in its return, with both of its episodes last week topping 13.5 million viewers. By contrast, Fox's "The X-Factor" was seen by 10.1 million and 9.5 million in its two episodes.

    Not everything worked for NBC. The network opened its Thursday schedule a week early, starting with a special "Saturday Night Live" election edition, and couldn't stem the erosion of viewers on a night NBC once ruled.

    NBC averaged 8.4 million viewers for the week (5.3 rating, 9 share). CBS was second with 7.9 million (5.1, 8), ABC had 6 million (3.9, 7), Fox had 5.2 million (3.1, 5), ION Television had 1 million (0.7, 1) and the CW had 770,000 (0.5, 1).

    Among the Spanish-language networks, Univision led with a prime-time average of 3.5 million viewers (1.9, 3), Telemundo had 1.2 million (0.7, 1), TeleFutura had 590,000 (0.3, 1), Estrella had 210,000 and Azteca 110,000 (both 0.1, 0).

    NBC's "Nightly News" topped the evening newscasts with an average of 7.8 million viewers (5.4, 11). ABC's "World News" was second with 7.3 million (5, 10) and the "CBS Evening News" had 5.8 million viewers (4, 8).

    A ratings point represents 1,147,000 households, or 1 percent of the nation's estimated 114.7 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

    For the week of Sept. 17-23, the top 10 shows, their networks and viewerships: NFL Football: New England at Baltimore, NBC, 21.27 million; "Sunday Night NFL Pre-Kick," NBC, 14.67 million; "The Voice" (Tuesday), NBC, 13.6 million; "The Voice" (Monday), NBC, 13.57 million; "Primetime Emmy Awards," ABC, 13.26 million; "60 Minutes," CBS, 12.64 million; "Revolution," NBC, 11.65 million; "Survivor: Philippines," CBS, 11.37 million; "NCIS," CBS, 10.25 million; "The X-Factor" (Thursday), Fox, 10.15 million.

    ___

    ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox and My Network TV are units of News Corp. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a wholly owned subsidiary of TV Azteca S.A. de C.V.

    ___

    Online:

    http://www.nielsen.com

    Loading...
    • Fox News Reporter James Rosen May Face Criminal Charges for Reporting on the CIA

      The government will use any and all information at its disposal to find journalist sources, as shown in The Washington Post's report this morning on a Department of Justice investigation into Fox News chief correspondent James Rosen, who may face criminal charges for reporting government secrets.

    • What We Know About the Record Breaking Powerball Jackpot's Mystery Winner

      The frenzy for last minute tickets is over. The numbers have been picked out. Somewhere, a single person is $590.5 million richer. Last night's record Powerball jackpot has a winner but we have no idea who that person is yet. 

    • Sci-Fi Film 'After Earth' Presents Dark Future for Humanity

      The Earth is a pretty bleak place for humans in the new science fiction movie, "After Earth."

    • Is The White House Obscuring the Truth?

      What did the president know and when did he know it?

    • U.S. justices rule for PPL Corp in overseas tax case

      By Lawrence Hurley WASHINGTON (Reuters) - The Supreme Court on Monday ruled for utility PPL Corp in its dispute with the U.S. Internal Revenue Service over credits the company claimed to offset overseas tax payments. The court ruled on a unanimous vote that Pennsylvania-based PPL can claim $39 million in U.S. foreign tax credits against a 1997 British windfall tax. Writing on behalf of the court, Justice Clarence Thomas said the "predominant character of the windfall tax is that of an excess profits tax, a category of income tax in the U.S. sense." At least two other U.S. ...

    • Horse racing-Seven more Al Zarooni horses test positive

      * Seven Al Zarooni horses positive for anabolic steroids * BHA to take no further action pending outcome of trainer appeal (Adds details) LONDON, May 20 (Reuters) - Seven further horses trained by banned Mahmood Al Zarooni, including 2012 St Leger winner Encke, have tested positive for anabolic steroid stanozolol, the British Horseracing Authority said in a statement on Monday. Godolphin trainer Al Zarooni was handed an eight-year ban by the BHA last month for doping horses with anabolic steroids after 11 tested positive at his stable in Newmarket, England. ...

    • Report: Obama Administration Apologizes for Another National Security Leak

      “Can you imagine if things were reversed and somebody did that to the U.S.?"

    • North Korea Can't Stop Firing Missiles

      North Korea launched two more "projectiles" into the Sea of Japan on Monday and this is not a broken record. This was the fifth and sixth launches in the last three days putting Pyongyang back in full belligerence mode after a brief period of calm. South Korea's Yonhap News says the latest projectile is believed to be a small surface-to-surface missile, but military officials are still trying to determine exactly what was used. All six launches have been short-range projectiles fired from North Korea's east coast before falling into the sea.

    Follow Yahoo! News

    Loading...