Netflix iPhone app updated to make discovering new content even easier [video]

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Netflix (NFLX) announced on Tuesday that its iPhone and iPod touch app received a major update that brings over its UI and experience from the company’s tablet apps. Marketed as “more immersive” than the previous version, the new Netflix app features more titles and galleries on single screens and “personalized rows filled with movie and TV recommendations” to make finding new content and enjoying old favorites easier than ever. Other appreciated tweaks include a “browse menu” that reveals lists of smartly categorized genres galleries, universal search throughout the app and a new bar at the top of the screen that lets users continue watching where they left off. For a full walk-through of the guide, check out the video below with Netflix’s Director of Product Innovation, Chris Jaffes.

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