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    Netflix Still Dominates Online TV Consumption

    By Rebecca Greenfield | The Atlantic Wire – Mon, Jan 9, 2012

    We already knew a lot of people still watch Netflix streaming, but  the latest Nielsen research  finds that they watch it a lot more than other, freer sites. Compared to the disgustingly glutinous 130 hours per month of traditional, in-front-of-the-couch viewing, Netflix only nabs 10 hours per viewer over the same period. But when looking at other web sources, Netflix nabs nearly five times more hours of viewing time than Internet competitors. The chart below, via Nielsen, sums up the distribution of TV watching across the Internet. Though YouTube has the most unique viewers, that includes masochistic viewings of Rebecca Black, and not as many real TV shows and movies. On the other side, we have hours spent on each site, with Netflix winning, by a lot. YouTube is generally reserved for two minute viral vids, so its very high unique viewers translates to not too many hours spent on the site.

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    RELATED: Netflix Expects Slower Subscriber Growth; Shares Drop


    But the other sites, which offer streaming TV shows and movies just like Netflix, don't have that excuse -- especially ones like MegaVideo and Hulu, which offer free content. One would think those sites would draw bigger crowds, than a paid streaming service with an incomplete library. 

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    But there's something comforting about watching a show on the paid-for streaming TV service. It provides a sort of technical security that Megavideo doesn't. Like, when we switch over to Megavideo for our O.C. marathons, the pop-ups and flashing links make us feel like we're performing an illicit task that's most definitely infecting our computers. And then there's the 72 hour viewing cap for those who don't subscribe. YouTube does have some shows and movies, but the video quality doesn't match Netflix's and often one episode of America's Next Top Model is broken into multiple parts. Netflix is safe. It works all the time, every time. 

     

    3 comments

    • Pooky
      Pooky  •  Los Angeles, California  •  4 mths ago
      All the news about Netflix, about their price hike, about their "horrible" decision, it's still is sensible for me. I can't afford a $20 (or more) for each ticket (including snacks bought from the counter). It's a better deal to rent a disk from Netflix and watch it at home in comfort. I can pause it at any time. I can sit here on my big sofa with some friends, etc. and eat whatever we'd like. People will argue about the "experience" of being with others. A movie on a Blu Ray looks pretty good at 1080p on a big screen at home.
    • Doma
      Doma  •  4 mths ago
      Even after being forced to acknowledge that Netflix rules, this writer just HAS to try to get in a jab ... but ultimately FAILS! (describing Netflix as "a paid streaming service with an incomplete library") ...Umm, excuse me, but WHO IN THE WORLD has a 'complete library'?!?
    • Dwayne
      Dwayne  •  Cedar Rapids, Iowa  •  4 mths ago
      Price hikes and all, I still love Netflix
     Post a comment
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