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    News Corp brands education business Amplify

    Associated Press – Mon, Jul 23, 2012

    NEW YORK (AP) — News Corp. is naming its grade school education business Amplify.

    The unit, which is being spun off from News Corp. along with newspapers, brings together the student assessment software business Wireless Generation and partners it with AT&T.

    Joel Klein, the former New York City schools who joined News Corp. in January 2011 to head up its education initiatives, will lead the company.

    News Corp., which is based in New York, announced in November 2010 that it would take a 90 percent stake in Wireless Generation for $360 million.

    Wireless Generation creates software tools to help educators.

    Amplify and AT&T will launch pilot projects in U.S. schools in the coming school year, the company said Monday.. AT&T will provide tablet computers that work on its 4G network and Wi-Fi network.

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