GOING MOBILE: Google is becoming even more dominant in the rapidly growing mobile advertising market than it has been on personal computers. A forecast from eMarketer predicts Google will sell more mobile ads this year than its rivals combined.
IN THE DUST: The report predicts Google's mobile ad revenue will total nearly $8.9 billion. Google's rivals will sell a combined $7 billion in mobile ads this year.
APPING SUCCESS: Google's success in mobile advertising stems from its ability to establish its Internet search engine and other services as frequently used applications on mobile devices.
- Technology & Electronics
- mobile advertising