News Summary: Mexico tequila coming to China
News Summary: Mexico eyes huge potential market for tequila in China
TEQUILA SUNRISE: The drink synonymous with Mexico already is available in more than 100 countries. Export of the alcoholic beverage to China has been limited by legal and sanitary restrictions.
VIVA! Chinese authorities changed their rules last week, deciding that the purest and best tequila, known as blue agave, has no detrimental health effects.
HIGH HOPES: With the purchasing power of 1.3 billion Chinese, tequila producers see a niche market, especially among the emerging upper class. Tequila Patron's marketing executives are studying China's culture to determine the best approach for selling tequila there.
