News Summary: Motorola broadens Razr brand

Associated Press
Motorola's three new Droid Razr smartphones, the Droid Razr M, center, the Droid Razr HD, center, and the Droid Razr Maxx HD, are unveiled at a press conference on Wednesday, Sept. 5, 2012.  The phones are the first from Motorola as a part of Google.  (AP Photo/Bebeto Matthews)
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Motorola's three new Droid Razr smartphones, the Droid Razr M, center, the Droid Razr HD, center, and the Droid Razr Maxx HD, are unveiled at a press conference on Wednesday, Sept. 5, 2012. The phones are the first from Motorola as a part of Google. (AP Photo/Bebeto Matthews)

WHAT'S IN A NAME?: Motorola is broadening the use of its Razr brand to a family of smartphones. The Razr is the name of the wildly popular clamshell phone launched in 2004. Motorola hasn't had a hit since then.

THE PRODUCTS: Motorola announced three smartphones. Verizon Wireless started taking pre-orders Wednesday for the first of the new phones, the Droid Razr M.

THE SIGNIFICANCE: It's Motorola Mobility's first major product launch under new owner Google.

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