NFL players doing their daughters' hair is today's dose of adorable

With this weekend's Super Bowl Sunday quickly approaching, the dads of the NFL are stepping up their game. The hair experts at Pantene rallied a few sweet NFL dads to tackle some new hairstyles on their own daughters. The recruits? Pittsburgh Steelers' DeAngelo Williams, New Orleans' Saints Benjamin Watson and Dallas Cowboys' Jason Witten.

All are all-stars on running the field, and formidable when it comes to detangling.

See also: 10 things the NFL is 100% doing to make Super Bowl 50 the best ever

Watch as DeAngelo Williams gets those "hairdo juices working" on his older daughter, and nicknames his younger "Chunky Butt" while giving her a perky ponytail.

The dads make the most of a whole slew of styling products and some cheekily placed NFL plays to craft the perfect pigtails, barrette-decorated up-do's and high ponies.

The ads end with Pantene noting the importance of the father-daughter relationship for girls' development.