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    Nicolites Expresses Concern Over Hawaii E Cigarette Legislature

    Leading UK electric cigarette retailer Nicolites reviews news of Hawaii tax bill on tobacco-free products.

    (PRWEB UK) 8 February 2012

    Nicolites, a prominent online electronic cigarette retailer situated in the heart of England, has expressed concern over the decision of the Hawaii state Legislature to classify all e cigarettes and related accessories as tobacco products, therefore applying a tax levy of 70% to these goods.

    The web-based company is aware that the move will prohibit the sale of electronic cigarettes to minors in the state, which Managing Director Nikhil Nathwani believes is a responsible decision. But as he explains, passing such a bill could and will have a hugely negative impact on US smokers determined to substitute real cigarettes for the tobacco-free alternatives.

    “Charging ex-smokers more to use a product that is taking off phenomenally around the world is a step backwards in our eyes,” explains Nikhil. “Electronic cigarettes and e cigarette accessories don’t contain any tobacco whatsoever and simply produce a warm vapour that mimics the sensation of smoking, so in our view these products cannot be classified as the same as real cigarettes.”

    As Sales Director at Nicolites, Birju Pujara is a fierce advocate of the benefits of e cigarettes and also struggles to support the legislation.

    “We need to reach a stage whereby consumers have a positive view of electric cigarettes, yet bills such as this portray them as no different to tobacco products,” he states. “People should be encouraged to use e cigarettes and not subjected to the same high levels of tax.”

    Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.

    ###

    Nikhil Nathwani
    Nicocig Ltd.
    01213822285
    Email Information


     

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