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The API will allow third-party music developers to infuse NikeFuel features into their apps or platforms.
“Nike will be joining the Managers Hack to open up a BETA version of the NikeFuel API for the first time to developers interested in combining music with the Nike+ FuelBand,” hackathon organizer and rep at startup Backplane told Mashable Friday.
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At the event, hackers have eight hours to create and plan a demo that will be judged by a panel of music industry managers, including Lady Gaga’s manager Troy Carter (who co-founded Backplane), Justin Bieber's manager Scooter Braun and Roc Nation President Jay Brown. People from Spotify, Pandora, Nike and SoundHound also will help choose a winner.
The Managers Hack will be live streamed (see video below) starting at 3 p.m. ET.
Randi Zuckerberg, who left her role as marketing director at Facebook in August to launch RtoZ Media, will provide commentary throughout the event.
What Is Nike+ FuelBand?
The Nike+ FuelBand is a new wristband that tracks a metric that Nike has developed called "Fuel," which measures all physical activity across sports.
What Is NikeFuel?
This story originally published on Mashable here.