No need to panic, you can opt out of ads on new Kindle Fire tablets… for a price

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Walmart pulls Kindle devices from store shelves
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Walmart pulls Kindle devices from store shelves

Following Amazon’s (AMZN) announcement of its new Kindle Fire tablets, it was revealed that all models would display advertisements on their lock screens. The feature, known as “Special Offers,” was previously reserved for select Kindle models sold at lower price points. The retail giant does not plan to offer ad-free versions of its new Kindle Fire tablets, which left many people outraged. There is no need to fret, however, as Amazon reportedly confirmed to an Engadget reader that an option to remove the ads will be announced soon — although users may be forced to pay a little extra to remove ads from the tablet.

“Special Offers appear directly on your Kindle Fire. Offers appear on your lock screen, and you can also view offers from the Home screen by tapping Offers. By delivering these offers to your Kindle Fire, Amazon is able to sell it for a lower price,” the company said. “I understand that you would like to opt out of the special offer and willing to pay extra for opting out special offer. Options for unsubscribing special offer will be announced soon.”

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