Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format. In the next five years, the number of companies in the industry is expected to expand, a trend consistent over the past five years. As the numbers of companies and DVDs grow, competition is expected to escalate and hamper revenue growth. Keeping the industry in its upward trend, though, are increasing disposable income, an expanding market for fitness workouts and consumers' limited leisure time for lengthier fitness classes and gym workouts as they return to the workforce. For these reasons, industry research firm IBISWorld has added a report on the Fitness DVD Production industry to its growing industry report collection.
Los Angeles, CA (PRWEB) February 15, 2012
Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other media erodes the potential growth for physical products, says Kaczanowska. Two of the three major companies, Gaiam and Lionsgate, already offer streaming fitness videos to consumers. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that most fitness videos will continue to be purchased in physical format (the third largest major player Beachbody still creates videos exclusively for DVD). This trend is expected to be similar to the transition from VHS to DVD, which was slower for fitness videos than mainstream media because consumers were slower to upgrade their workout technologies than their main entertainment consoles.
Currently, market share concentration is ranked as high, with the top four companies controlling a significant share of the industry. In the next five years, concentration is expected to lessen and the number of companies in the industry is expected to expand. As the numbers of companies and DVDs grow, competition is expected to escalate and slow revenue growth. Keeping the industry in its upward trend, though, are increasing disposable income, an expanding market for fitness workouts and consumers' limited leisure time for lengthier fitness classes and gym workouts as they return to the workforce. For more information, visit IBISWorld’s Fitness DVD Production report in the US industry page.
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IBISWorld industry Report Key Topics
This industry produces and distributes fitness videos in a variety of genres, such as dance, zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format that can be sold in brick-and-mortar stores, online or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or streaming via the internet.
Industry Performance
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Globalization & Trade
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Market Share Concentration
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Gavin Smith
IBISWorld
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