'What Not to Wear' Season Premiere Gets Social TV Spin


Style makeover show What Not to Wear returns to TLC on Tuesday night with an episode that incorporates the opinions and suggestions from its Facebook fans to determine the outcome of the show.

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What Not to Wear -- a series hosted by Stacy London and Clinton Kelly, who give women fashion makeovers and style tips -- enlisted the help of the Facebook community to kick off its ninth season, airing on May 29 at 10:00/9:00 p.m. CT.

Filmed before a live studio audience in March for the first time, the show enlisted the real-time opinions of WNTW fans by asking which items the episode's contestant Anna should throw out and which new items Stacy and Clinton should select for her.

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"What Not to Wear fans are incredibly passionate about the show and the overall theme of personal transformation, as can be seen by the year-round engagement on the show's Facebook page," Stephanie Eno, senior director of production at TLC, told Mashable. "Knowing this, we wanted to give our viewers a special role in our season premiere and our contributor's makeover."

Before the taping, WNTW posted a message on its Facebook page encouraging fans to return to the site to play along later that day. It then posted pictures of Anna's clothing collection, asking fans if she shouldkeep or toss items, and uploaded photos of potential outfits for Anna's makeover. Fans voted on which items would best suit Anna's body type and style.

User engagement on its Facebook page skyrocketed, with thousands of fans leaving comments and reactions. WNTW's page also crossed one million fans during the taping.

"The level of post engagement as we filmed was unprecedented for the show, and we can't wait to share the outcome of Stacy & Clinton's makeover with the fans who helped make it happen," Eno added.

The move of incorporating fan interaction into TV episodes is becoming a part of a larger trend. In fact, shows such as The Voice, Watch What Happens Live and Oprah's Lifeclass are leading the pack as innovators in the social TV space, incorporating tweets and Facebook interaction into episodes.

This story originally published on Mashable here.

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