The first buyer of the new 3G iPhone in Hong Kong shows off his phone in this July 11, 2008 file photo. For the Olympic movement, the digital revolution is armed with a double-edged sword -- it has lured the younger generation away from sport but could open up the Olympic experience to a far wider audience. To match feature OLYMPICS/DIGITAL REUTERS/Bobby Yip/Files (CHINA)
(BEIJING OLYMPICS 2008 PREVIEW)