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A large portrait of Tiger Woods, center, hangs on the wall of ...

Mon Dec 14, 11:40 PM ET

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A large portrait of Tiger Woods, center, hangs on the wall of a Tag Heuer store in Sydney, Australia, Tuesday, Dec. 15, 2009, as people peer through the window. The self-destruction of Tiger Inc. is calling into question whether companies can afford the risk of signing multimillion-dollar contracts with celebrity endorsers. The Swiss watch maker, a unit of LVMH Moet Hennessy Louis Vuitton, said Monday it is assessing its options regarding the golfer's indefinite break from the sport.

(AP Photo/Rob Griffith)