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People play a new game by Japanese video content provider Koei ...

Thu Oct 9, 6:43 AM ET

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People play a new game by Japanese video content provider Koei Co. at Sony Corp.'s PlayStation booth during a media preview of the annual Tokyo Game Show in Chiba near Tokyo Thursday, Oct. 9, 2008. Video game rivals Sony and Microsoft are going head-to-head in virtual worlds for their home consoles later this year. Both companies announced their services, which use graphic images that represent players called 'avatars,' Thursday at the Tokyo Game Show.

(AP Photo/Katsumi Kasahara)