This image provided by the New Mexico Tourism Department shows ...

This image provided by the New Mexico Tourism Department shows a magazine ad for the department's new 'The Best Place in the Universe. New Mexico, Earth' campaign featuring alien creatures. The print and TV ads are a centerpiece of New Mexico tourism officials' $2.9 million campaign to lure visitors to their state. The 'edgy' ad campaign is aimed at cutting through the clutter and to appeal to a younger traveler who may never had considered New Mexico as a place to visit. But the relatively new campaign is under fire from some of the state's top tourism people who say it casts New Mexico in a negative light.