Mon Nov 26, 10:23 AM ET

This image provided by the New Mexico Tourism Department shows a magazine ad for the department's new 'The Best Place in the Universe. New Mexico, Earth' campaign featuring alien creatures. The print and TV ads are a centerpiece of New Mexico tourism officials' $2.9 million campaign to lure visitors to their state. The 'edgy' ad campaign is aimed at cutting through the clutter and to appeal to a younger traveler who may never had considered New Mexico as a place to visit. But the relatively new campaign is under fire from some of the state's top tourism people who say it casts New Mexico in a negative light. (AP photo/Courtesy of New Mexico Tourism Department)

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