NY begins $5 M tourism push; revives 'I Love NY'

Associated Press

ALBANY, N.Y. (AP) — New York is dusting off its 40-year-old "I Love NY" icon in a $5 million tourism push aimed at vacationers in the state, in neighboring states and in Canada.

Gov. Andrew Cuomo announced the TV campaign Wednesday, marking the return of the "I Love NY" logo with a heart in place of the word "love."

The summer tourism commercials will run in upstate markets as well as in Cleveland, Philadelphia, Toronto, Montreal and Connecticut.

TV ads will run on network and cable stations. They include NBC's "Today" show, ABC's "Good Morning America" and the Food Network, where Cuomo's girlfriend, Sandra Lee, is a host.

Print ads will adorn New York City taxis.

New Yorkers are invited to redraw the "I Love NY" symbol for an online gallery at http://iloveny.com.