Obama Campaign Unveils New Slogan 'Forward' [VIDEO]

Mashable

President Obama launched his 2012 pitch to voters with this 7-minute video that introduced a new slogan, "Forward."

The ad unveils what is likely the narrative of Obama's reelection campaign: A president who was handed a tough situation, but saved the economy with a stimulus package and the auto industry bailout. "While there's still more to do, there's been real progress because President Obama never stopped believing in us and fighting for us," the video declares. Obama's international successes, including killing Osama bin Laden and ending the Iraq War, are also mentioned.

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The video also casts Republicans as impediments to progress. "Instead of working together to lift America up, Republicans were waging a campaign to tear the president down," the voiceover states as images of Rush Limbaugh, Glenn Beck and Sean Hannity roll by.

The ad concludes with the Obama campaign's one-word slogan -- Forward -- which replaces the 2008's campaign's "Change we can believe in." The new tagline comes after the Obama reelection team had experimented with the slogan "Win the future."

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Mitt Romney, meanwhile, countered the ad with a 60-second spot that contrasts Obama's promise to cut inefficient federal programs with the reality of four years of trillion-dollar deficits a record public debt of $15.6 trillion.

What do you think of these latest ads and Obama's new slogan? Sound off in the comments.

This story originally published on Mashable here.