Obama targeting fraudulent loan marketing to vets

White House issues new protections for military families, veterans targeted by diploma mills

FILE - In this April 25, 2012 file photo, President Barack Obama jogs down the ramp from Air Force One as he arrives Andrews Air Force Base, Md. (AP Photo/Manuel Balce Ceneta)

WASHINGTON (AP) -- The White House wants to trademark the term "GI Bill" as it seeks wider protections for veterans and military families swindled or misled by for-profit schools.

President Barack Obama is signing a wide-ranging order on Friday that addresses growing complaints about fraudulent marketing and recruiting practices aimed at military families eligible for federal education loans under the GI Bill.

The president and first lady Michelle Obama are expected to talk to troops at the Fort Stewart Army post in Georgia. Obama is set to sign an executive order during the visit that mandates several new education protections for military service members.

The new protections would make it harder for post-secondary and technical schools to misrepresent themselves to military students.