Offset aims to expand storytelling boundaries

Associated Press
This comic image released by OFFSET LAB, Inc., shows an issue of "Doublecross."  The imprint is making its debut at New York Comic Con this week, touting three offerings _ “Destroy,” “Doublecross” and “Deathface” _ with more on the horizon. Thanks to the proliferation of digital comics as a medium, people _ whether readers, creators, comics fans or other _ no longer have to worry about rules like 22-pages in a comic or a certain number of colors or even the size of a page on which to draw. (AP Photo/OFFSET LAB, Inc)
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PHILADELPHIA (AP) — Offset is more than comics, it's a laboratory.

That, says boss Ivan Brandon, is why he sees the endeavor as more a "giant, amorphous experiment" that tackles storytelling from a "100 percent creative declination" and discards the traditional and logistical rules of entertainment.

Instead of publishing stories based on paper size and publishing costs, Offset is pushing decisions based less on "how it's always been done, but rather how we'd like to do it."

The imprint is making its debut at New York Comic Con this week, touting three offerings — "Destroy," ''Doublecross" and "Deathface" — with more on the horizon.

Brandon, who's written for Marvel and DC, says Offset is a chance to get beyond the habits and rules of accepted story telling in comics.

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