There's no gold medal for technology, but if there, Jonny Ive would be a world champion.
The Apple vice president, the design guru behind the iPhone and iPod, attended a London summit Monday aimed at using the London Olympics to boost Britain's creative industries. The U.K. hopes to secure about 1 billion pounds ($1.6 billion) in deals.
"The creative industries are an integral part of the U.K'.s economic success and future growth," Culture Secretary Jeremy Hunt says.
Hunt was also at a reception hailing British design along with the country's most glamorous royal, the Duchess of Cambridge, previously known as Kate Middleton.
— David Stringer - Twitterhttp://twitter.com/david_stringer
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