ABC has been working closely with GetGlue to leverage the platform -- whose website just underwent a major redesign to become personalized viewing guide -- GetGlue spokeswoman Claire Gendel tells Mashable.
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Some 59,000 check-ins account for most of Sunday's activity. The show has 1.41 million check-ins now.
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Here's how Once Upon a Time stacked up against other premieres, according to Trendrr data:
This story originally published on Mashable here.
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