Here’s One Theory for Why Facebook Has Lost Some Younger Teens’ Eyeballs
GOD, MOM. (Photo by Win McNamee/Getty Images)
Today on Facebook's quarterly earnings call, the company admitted for the first time that it might be having the slightest bit of trouble with the younger cohort.
Business Insider reports that on the call, CFO David Ebersam gave investors a little heads up: "Our best announcement on youth usage [is that] among U.S. teens was stable overall from Q2 to Q3 but we did see a decrease in daily users partly among younger teens," he said, adding that it's "of questionable significance," but "we wanted to share this with you now because we get a lot of questions about teens."
"We remain close to fully penetrated among teens in the U.S," he added. (Still gross.)
Betabeat's done some digging, and we may have uncovered a possible explanation for the dip among teen users. See for yourself:
https://twitter.com/Sammygaal/status/395567851136110592
https://twitter.com/lndecisive/status/395657402957455360
https://twitter.com/joannalpz_/status/395664562029989888
https://twitter.com/imsidneylol/status/395663596648009729
https://twitter.com/missdanielleeee/status/395663207664451584
http://instagram.com/p/gG0d-np0xu/
https://twitter.com/carlypopson/status/395650383001190400
https://twitter.com/versacezaynx/status/395660213065244672
UGH, GOD.
