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    Online Broker TradeKing Invites Students to Generate New Thinking at the Intersection of IT and Finance During First-Ever $100K API Campus Challenge

    PRWeb – Wed, Aug 3, 2011

    Undergrads Representing 20 Universities Across the US to “Crowdsource in the Classroom” to Create New Financial Services Apps Leveraging TradeKing’s API

    Fort Lauderdale, FL (PRWEB) August 03, 2011

    Online broker-dealer TradeKing (http://www.tradeking.com) today announced the TradeKing $100K API Campus Challenge. This challenge is intended to drive a unique collaboration between academia and an industry leader like TradeKing to foster creativity and drive awareness about innovative entrepreneurial possibilities around Application Programming Interfaces (APIs). Born out of a groundbreaking pilot program conducted in Spring 2011 at the Sellinger School of Business and Management at Loyola University Maryland, the Fall 2011 semester-long TradeKing Challenge will provide undergraduate business/finance and technology students across the U.S. with real-life experience developing investment-focused “Apps” and “User Interfaces” using TradeKing’s API. The Challenge will be open to as many as 20 universities; already, a number of schools from across the U.S., ranging from large public universities to smaller independent colleges, have registered to compete. The deadline for schools to register for the Challenge is August 15.

    The TradeKing Challenge uses the innovative concept of classroom crowdsourcing to encourage students to develop new web and mobile applications using the TradeKing API, potentially combining the TradeKing API with other APIs from websites such as Twitter, Facebook, Yahoo, and Google. Submissions will be judged by a panel including senior TradeKing executives; Professor Paul Tallon, associate professor of information systems and operations management at the Sellinger School; Jason Heltzer, Principal, OCA Ventures; Brian O’Malley, Partner, Battery Ventures; and Greg MacSweeney, Editorial Director of Wall Street & Technology magazine.

    “We want to encourage creative and transformational thinking, and have designed the TradeKing $100K API Campus Challenge to foster these core cultural values while benefiting students, faculty and our clients alike,” said Don Montanaro, CEO and Chairman of TradeKing. “Students will get the opportunity to work alongside seasoned technology professionals to experience a real-world software development lifecycle and test their skills. Faculty can leverage the Challenge to enhance course content by demonstrating the value of stimulating new creative ideas in a fast-changing and highly competitive online financial services environment.

    “And for our clients, we expect the outcome of the Challenge will be a wide variety of apps and optional customized trading experiences along with TradeKing’s commitment to provide the industry’s best service and support. We believe this is the first-ever use of crowdsourcing in partnership with academic institutions by a brokerage firm in the U.S., and we’re proud to take a leadership role in bringing the Challenge to life,” continued Montanaro.

    “Feedback from my students who participated in the pilot Challenge at Loyola was overwhelmingly positive, and I thoroughly enjoyed guiding them through the process,” said Professor Tallon. “Students were challenged to draw upon a diverse body of knowledge spanning both IT and finance in creating a next-generation App. They had to think in new ways and collaborate under a strict deadline, knowing their classmates were equally driven to move their ideas from concept to execution. I encourage all universities to take advantage of this valuable opportunity for leveraging a new model for classroom learning.”

    “Working with TradeKing’s API is particularly rewarding for out-of-the box thinkers, creative developers and technologists alike for a number of reasons,” commented Dan Raju, TradeKing’s CIO. “In addition to the deep functionality of our API, TradeKing is offering a high level of commitment to service, technical resources and simplified developer onboarding. We’re particularly focused on creating an outstanding developer experience in accessing and building great systems and Applications on our secure API.”

    TradeKing will award up to $100,000 in total prize money in the Challenge, including prize money for winners from each of the 20 participating schools, divisional winners and a national $20,000 winner. The professors and schools where the winning students are enrolled will also receive cash prizes. The TradeKing $100K API Campus Challenge will kick off on September 12, 2011. Interested faculty and undergraduates can visit http://apicampuschallenge.com/ to learn more.

    About TradeKing


    TradeKing (http://www.tradeking.com) is a nationally licensed online stock and options broker offering simple, low cost online trading fees ($4.95 per trade plus $.65 per option contract, $8.95 per trade plus $.15 per options contract for nine or more contracts) with no hidden costs or account minimums.1 A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple discount broker awards from top industry sources and was rated best in customer service by SmartMoney2 Magazine, ahead of OptionsXpress, Scottrade, Fidelity, and TD Ameritrade. (June 2011 SmartMoney Broker Survey.)

    Follow TradeKing on Twitter at http://twitter.com/TradeKing,


    Facebook at http://www.facebook.com/tradeking,


    YouTube at http://www.youtube.com/tradeking,


    LinkedIn at http://www.linkedin.com/company/tradeking.

    Options involve risk and are not suitable for all investors. For more information, please review the Characteristics and Risks of Standard Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

    TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

    Online trading has inherent risks due to system response and access times that vary due to market conditions, system performance and other factors. An investor should understand these and additional risks before trading.

    Multiple leg options strategies involve additional risks and multiple commissions , and may result in complex tax treatments. Please consult a tax professional prior to implementing these strategies.

    Member FINRA/SIPC.

    (1)    $4.95 for equity and option trades, add 65 cents per option contract. Trade more than 8 contracts, and we'll automatically lower your cost to $8.95 per trade plus 15 cents per contract. TradeKing charges an additional $0.35 per contract on certain index products where the exchange charges fees. TradeKing adds $0.01 per share on the entire order for stocks priced less than $1.00. See our Commissions + Fees page at http://www.tradeking.com/fees for details on commissions on low-priced stocks, option spreads, and other securities.

    (2)    TradeKing was ranked #1 in Customer Service in the SmartMoney June 2011 Broker Survey based on the following categories: Commissions and Fees, Mutual Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service. SmartMoney is a registered trademark of SmartMoney, a joint publishing venture between Dow Jones & Company, Inc. and Hearst Partnership. Supporting documentation for any claims, comparison, statistics, or other technical data, will be supplied upon request by calling 877-495-5464 or via email at service(at)tradeking(dot)com.

    # # #

    Sue Parente
    Tier One Partners
    781-642-7788
    Email Information


     

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