Australian SEO Company, Oracle Digital, reveals new marketing tools and techniques to help local businesses compete with larger companies.
Perth, Western Australia (PRWEB) February 24, 2012
According to studies, the internet can bring numerous benefits to small merchants selling different goods and products locally, because it allows each to compete efficiently against more established companies who have a greater workforce and bigger budget. This is attributed to the fact that in the online world – everyone is virtually equal.
Business experts likewise point out that for many local businesses, online marketing is the best platform that can help entice more customers to choose them over all other companies. This can be done through the proper use of SEO strategies and online marketing techniques that will enable their business sites to gain better web traffic, higher rankings, and of course, more sales.
This is what happened with Yogee Toys. The said company exemplifies how a small business with minimal profit can be converted into one with a considerable increase in gains with the effective use of online marketing strategies. In fact, the toy store has seen a 475 percent increase in sales over the last two years, thanks to its E-commerce portal.
According to Chew Lim, co-founder and director of Yogee Toys, the internet is the main reason for their success. He further explained that by going online, he is able to launch his online store, which is open at any time of any day - even during vacations. He likewise adds that his online store requires less maintenance expenses and yielded more profits.
Mr. Lim states, "The reason we went online was we did not have to rent an expensive shop," He further explains: "We had a limited budget and we thought it might be easier to start on a website, which costs three thousand dollars compared to thirty to fifty thousand dollars to set up a physical shop."
From these, it can be gleaned that going online is the best move, most especially for smaller businesses. This is in light of the fact that it does not only provide a wider market – but it is more affordable and easier to maintain as well.
This veracity of online strategies is agreed to by Clint Maher, Oracle Digital’s Head of Operations.
According to Mr. Maher, "It's quite exciting to see the dramatic uptrend in searches for consumables and gifts this year. If I were a retailer without an online sales division, then I would be very, very worried." He adds, “Smaller businesses have to embrace the online realm, if you ignore it, you will be left behind.”
Hence, despite the presence of big companies – local businesses can actually reap the benefits that the online world offers – if only with the proper SEO techniques and procedures are utilised. Otherwise, all exerted efforts may be put into naught.
Oracle Digital is an SEO and internet marketing firm that many consider as among the top experts in the field. If you have any additional questions or queries, feel free to contact them at 1300 899 851. Or you might as well visit their site as http://www.oracledigital.com.au.
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James Corby
Oracle Digital
1300 899 851
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