An analysis of the world's top brands, as measured by Interbrand's 2011 Top 100 List, reveals that only eight -- Samsung, SAP, Nike, Nintendo, Ford, Moet & Chandon, Armani and Starbucks -- have made the switch so far.
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Scott Monty, head of social media for Ford, says he updated Ford's Twitter profile within 24 hours of the company's announcement last Tuesday. "Frankly, it was something that was very easy for us to do," he says. Monty added that he likes the fact that the profile looks the same on mobile formats. "This universal design is something that works for us," he explains.
Though Twitter angered some agency partners by giving them and the brands they represent little or no notice that the change was coming, the slow adoption of the new pages doesn't necessarily mean brands are resisting the upgrade. Facebook's Timeline had a similarly slow adoption rate. Two weeks after Facebook announced Timeline's availability, only about 25% of brands had switched over.
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This story originally published on Mashable here.