P&G to make Alexander McQueen fragrances

Procter & Gamble signs perfume license deal with Alexander McQueen label

Associated Press

NEW YORK (AP) -- Procter & Gamble, the world's largest consumer products maker, has added another luxury brand to its perfume business with a licensing deal with the Alexander McQueen label.

Terms were undisclosed Wednesday.

P&G said last week that it would make perfumes with designer Stella McCartney.

Procter & Gamble is the fourth-largest perfume maker in the world, behind L'Oreal, Coty and LVMH Moet Hennessy Louis Vuitton, according to research firm Euromonitor International. It makes perfume under brands including Escada, Dolce & Gabbana, Gucci and others.

Procter & Gamble Co. shares dipped 11 cents to $78.93 in afternoon trading.

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