PACE Fitness, manufacturers of PACE hydraulic circuit training & conditioning equipment announces new website http://www.PaceCircuitTraining.com and fitness programs for 24 hour clubs, weight loss, senior fitness & sports conditioning.
Rancho Santa Margarita, CA (PRWEB) August 31, 2011
Rande LaDue, President of PACE Fitness says, "It's been interesting to watch the customer base shift and expand over the years. Twenty years ago, our primary markets were sports teams, conditioning programs, physical therapy/rehab clinics and coed health clubs. Then, the women's circuit training studio phenomena spread like wild fire in the 90's. We sold to thousands of independent clubs that did not want to get locked into a franchise. Then, as the women's clubs franchises over-saturated territories, demanded high fees and imposed tight restrictions, this market dropped off dramatically. We are still doing a nice business selling into areas where a women's franchise club has just closed by offering customers superior equipment, turnkey marketing and training packages and the flexibility and freedom of being independent. However, our customer base has shifted to reflect trends in the fitness industry as well as needs of the population.
"The industry has seen tremendous growth in the last few years with 24 hour access clubs, and our safe hydraulic equipment fits nicely into this niche. Safety is a major concern in clubs with limited or no supervision. It's almost impossible to hurt yourself using our PACE equipment, but it produces remarkable results quickly. Our 30 minute circuit program also fits into the busiest of lifestyles and is perfect for busy executives. Since our program is easily done by individuals with cue CD's, supervision is not necessary; but we are finding that friends are joining together and working out together in the circuit which is more fun."
With over 50 percent of the US population being overweight and the fastest growing segment of the population being the 50+ baby-boomers, PACE Fitness fits the needs of these markets as well. LaDue says "We have seen exciting growth in the weight loss/exercise studios. So much in fact, that we have partnered with a major manufacturer of nutritional supplements to develop a turn-key weight loss program (http://www.pacefitnessandnutrition.com) to help studios and clubs take the guesswork out of implementing a weight loss program. There are medical weight loss clinics that charge as much as $1000.00 for two to three months of office visits and the same weight loss products under their own label that we are offering without any exercise component. I see this market as incredible potential. We also see the senior fitness market doing nothing but growing in the years to come. We are getting older and many seniors are now being told by their doctors to start an exercise program. It's not a matter of ego anymore; it's a matter of longevity. Seniors love the ease of our program and the social aspect".
PACE Fitness has also seen the sports conditioning market come full circle. LaDue says "Even with the changing markets over the last 20 years, we have not lost sight of sports conditioning roots. We still sell a lot of equipment to high schools, colleges and sports teams. We are also well getting a lot of exposure in the mixed martial arts training centers. Helping improve athletic performance, speed and endurance has always been the focus of our sports conditioning program (see http://www.pacecircuittraining.com/sports.html). We hope our new website gets this message across."
For more details on PACE equipment, visit their website or call toll free 888.604.2244.
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RANDE LADUE
PACE Fitness & Nutrition
(949) 888-8045
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