A peek behind the curtain at the Apple Store

iPhone Repair Machine Photo

iPhone Repair Machine Photo

There is nothing quite like the feeling one gets for a brief moment when an iPhone slips out of a user’s hand or off a table and tumbles to the ground. Shattered iPhone displays translate to easy money for repair shops though, and now Apple wants a bigger piece of the action. Reports confirmed earlier this week that Apple will begin fixing broken iPhone screens inside its Apple Stores for $149, and the 512 Pixels blog has published a leaked photo from behind the scenes at an Apple Store, revealing the machine that Geniuses use to wrap up the process of swapping out a broken iPhone display.

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512 Pixels says that iPhone repairs are now a “top priority” for Apple Store employees, and it notes that some Geniuses will work on nothing but repairing broken iPhones for a portion of their shifts. “We’re bringing China to the Genius room,” an unnamed Apple Store worker told the blog.

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Despite the fact that its products now leak more regularly than devices and services from any of its rivals, Apple is known for putting a great deal of time and resources into keeping everything it does behind closed doors a secret. As such, it’s always interesting when we get a peek behind the curtain.

The leaked image follows below.

View photo


This article was originally published on BGR.com

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