The Joy of Marketing, a leading provider of photography marketing (http://newbiebasictraining.thejoyofmarketing.com/) education has partnered with the photography industry’s premier lab, White House Custom Colour, to help teach people with a passion for photography the key pieces of building a profitable photography business in a free, online course Tuesday, November 8, 2011 through Friday, November 11, 2011. This course, Newbie Basic Training, features 16 instructors who are also profitable photography business owners. With topics ranging from posing, lighting, selling, marketing, post-processing, how to choose a business model and more, the course is designed to help those photographers who have been in business 5 years or fewer.
Springfield, IL (PRWEB) November 09, 2011
The US Bureau of Labor Statistics reports that employment of photographers (http://www.bls.gov/oco/ocos264.htm) is expected to grow 12 percent between 2008 and 2018. By 2018 there will be nearly 170,000 professional photographers making a living with their camera, yet the average professional photographer earns less than $30,000 per year. The 16 professional photographers featured in the Newbie Basic Training Course are six and seven figure photography business owners and will share how they make money with photography (http://newbiebasictraining.thejoyofmarketing.com/) in this tough economy. The course teaches from a to z the pieces a photographer needs to build a profitable photography business.
A few topics featured during the event are: Pricing for profit, How to Build a Profitable Business Working from Home, The Must Have’s for High Profits in a Photography Business, Growing a Database, Portait Posing and Lighting, Using Photoshop and more.
“There is a relatively low barrier to entry into professional photography, hence why we see such growth in the industry. Yet there are many semi-professionals who do not understand what it takes to be profitable with portrait photography and thus the low average salary of professional photographers. With so much education about photography readily available, what I have found is missing is a comprehensive plan that teaches those who are just getting started in photography how to get on a faster path to success. We’ve partnered with industry leader, White House Custom Colour, to change that,” said founder of The Joy of Marketing Sarah Petty. With her MBA and experience at Coca-Cola Enterprises, Petty opened her first photography studio 2 weeks before 9-11. Within 5 years, Sarah Petty Photography was named as one of the most profitable studios in the country by the Professional Photographers of America. “It is such a thrill to watch a photographer become profitable and achieve her dream of making a living doing what she loves.”
Professional photographers can easily register for the free The Newbie Basic Training online course being held online Tuesday, November 8 – Friday, November 11, 2011 at
http://tjom.cc/a/105 and will be emailed detailed instructions. Recordings of this course can be pre-purchased along with study materials for $99 until November 8, 2011. Transcripts are also available.
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Erin Verbeck
The Joy of Marketing
2177879070
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