NEW YORK, NY - SEPTEMBER 25: (L-R) Baratunde Thurston, Suzan Gursoy and James Cooper attend 2013 ADWEEK Brand Genius Awards at Capitale on September 25, 2013 in New York City. (Photo by Ben ... more 
NEW YORK, NY - SEPTEMBER 25: (L-R) Baratunde Thurston, Suzan Gursoy and James Cooper attend 2013 ADWEEK Brand Genius Awards at Capitale on September 25, 2013 in New York City. (Photo by Ben Gabbe/Getty Images) less 
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Getty Images | Photo By Ben Gabbe / Getty Images
Wed, Sep 25, 2013 9:45 PM EDT