Activision Blizzard Inc. CEO Eric Hirshberg, Assistant VP Marketing of Coca-Cola Kimberly Paige and Model Naomi Campbell participate in "The Currency of Culture in Marketing" seminar during ... more 
Activision Blizzard Inc. CEO Eric Hirshberg, Assistant VP Marketing of Coca-Cola Kimberly Paige and Model Naomi Campbell participate in "The Currency of Culture in Marketing" seminar during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Charles Sykes/Invision for Advertising Week/AP Images) less 
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Associated Press
Tue, Oct 2, 2012 12:39 AM EDT