Adam Hirsch, SVP, Emerging Media and Technology, Edelman, and Doug Chavez are seen at Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Brian Ach/Invision for Advertising Week/AP Images)

Associated Press
Adam Hirsch, SVP, Emerging Media and Technology, Edelman, and Doug Chavez are seen at Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Brian Ach/Invision for Advertising Week/AP Images)
Adam Hirsch, SVP, Emerging Media and Technology, Edelman, and Doug Chavez are seen at Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Brian Ach/Invision for Advertising Week/AP Images)
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