Amazon's vice president of games, Mike Frazzini speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. Amazon.com Inc unveiled a $99 video streaming ... more 
Amazon's vice president of games, Mike Frazzini speaks to media as he displays the Amazon Fire TV during a news conference in New York, April 2, 2014. Amazon.com Inc unveiled a $99 video streaming device called Fire TV that the e-commerce company promised would be more powerful and easier to use than rival services by Apple Inc, Google Inc and Roku. Amazon is a latecomer to the set-top TV market that is dominated by the Apple TV. Amazon customers have a large appetite for film and TV, but many already own similar devices, analysts said. REUTERS/Eduardo Munoz (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS) less 
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Reuters | Photo By EDUARDO MUNOZ / REUTERS
Wed, Apr 2, 2014 1:34 PM EDT