CUPERTINO, CA - OCTOBER 04: Apple's Senior Vice President of Worldwide product marketing Phil Schiller standing in front of an image showing thought bubbles discusses the new personal assistant called... more 
CUPERTINO, CA - OCTOBER 04: Apple's Senior Vice President of Worldwide product marketing Phil Schiller standing in front of an image showing thought bubbles discusses the new personal assistant called Siri for the new iPhone 4s at the company's headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time new CEO Tim Cook introduced a new product since Apple co-founder Steve Jobs resigned in August. (Photo by Kevork Djansezian/Getty Images) less 
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Getty Images | Photo By Kevork Djansezian / Getty Images
Tue, Oct 4, 2011 4:46 PM EDT