Apple's new iPad mini

Associated Press
Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., Tuesday, Oct.  23, 2012. (AP Photo/Marcio Jose Sanchez)

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The launch of Apple Inc's iPad mini attracted smaller crowds from Sydney to New York on Nov. 2 than have been typical for previous Apple product debuts, events marked by people lining up for hours or even days.

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