In this April 5, 2013 photo, a man fills a glass with cachaca, Brazil's national spirit, in a cellar at the Alambique Cambeba in Alexania, Goias state, Brazil. With Brazil's cool factor rising as the country gears up for next year's soccer World Cup and the 2016 Olympics, producers of the national spirit cachaca hope the hype will push up sales as well. (AP Photo/Eraldo Peres)

Associated Press
In this April 5, 2013 photo, a man fills a glass with cachaca, Brazil's national spirit, in a cellar at the Alambique Cambeba in Alexania, Goias state, Brazil. With Brazil's cool factor rising as the country gears up for next year's soccer World Cup and the 2016 Olympics, producers of the national spirit cachaca hope the hype will push up sales as well. (AP Photo/Eraldo Peres)
In this April 5, 2013 photo, a man fills a glass with cachaca, Brazil's national spirit, in a cellar at the Alambique Cambeba in Alexania, Goias state, Brazil. With Brazil's cool factor rising as the country gears up for next year's soccer World Cup and the 2016 Olympics, producers of the national spirit cachaca hope the hype will push up sales as well. (AP Photo/Eraldo Peres)
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