NEW YORK, NY - SEPTEMBER 24: President and CEO of Jumpstart Naila Bolus and associate director of Penguin Young Readers Group Jed Bennett visit NBC's The Today Show as part of Jumpstart's Read For ... more 
NEW YORK, NY - SEPTEMBER 24: President and CEO of Jumpstart Naila Bolus and associate director of Penguin Young Readers Group Jed Bennett visit NBC's The Today Show as part of Jumpstart's Read For The Record at New York Public Library on September 24, 2012 in New York City. (Photo by Stephen Lovekin/Getty Images Jumpstart) less 
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Getty Images | Photo By Stephen Lovekin / Getty Images Jumpstart
Mon, Sep 24, 2012 12:52 PM EDT