NEW YORK - OCTOBER 26: Barnes and Noble CEO William J. Lynch, Jr. unveils their new full-color touchscreen wireless NOOKcolor at their Union Square store on October 26, 2010 in New York City. The ... more 
NEW YORK - OCTOBER 26: Barnes and Noble CEO William J. Lynch, Jr. unveils their new full-color touchscreen wireless NOOKcolor at their Union Square store on October 26, 2010 in New York City. The NOOKcolor, which is available for pre-order for $249, will begin shipping around November 19. (Photo by Michael Nagle/Getty Images) less 
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Getty Images | Photo By Michael Nagle / Getty Images
Tue, Oct 26, 2010 6:02 PM EDT