NEW YORK - OCTOBER 26: Barnes and Noble's new full-color touchscreen wireless NOOKcolor is held up during a press preview after it was unveiled at their Union Square store on October 26, 2010 in ... more 
NEW YORK - OCTOBER 26: Barnes and Noble's new full-color touchscreen wireless NOOKcolor is held up during a press preview after it was unveiled at their Union Square store on October 26, 2010 in New York City. The NOOKcolor, which is available for pre-order for $249, will begin shipping around November 19. (Photo by Michael Nagle/Getty Images) less 
1 / 28
Getty Images | Photo By Michael Nagle / Getty Images
Tue, Oct 26, 2010 6:06 PM EDT