Battlefield 3 executive producer Patrick Bach (L) and Electronic Arts Chief Operating Officer (COO) Peter Moore unveil Battlefield 3 Premium during the EA news conference as part of E3 in Los Angeles,... more 
Battlefield 3 executive producer Patrick Bach (L) and Electronic Arts Chief Operating Officer (COO) Peter Moore unveil Battlefield 3 Premium during the EA news conference as part of E3 in Los Angeles, California June 4, 2012. less 
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| Photo By REUTERS/Gus Ruelas
Sat, Jun 9, 2012 6:00 PM EDT