Blanche Morro, The Singing Bartender, pours drinks as she sings at Resorts Casino Hotel on April 13, 2011, in Atlantic City, N.J. The popular Morro is part of efforts being made to win back business ... more 
Blanche Morro, The Singing Bartender, pours drinks as she sings at Resorts Casino Hotel on April 13, 2011, in Atlantic City, N.J. The popular Morro is part of efforts being made to win back business at the nation’s first casino to open outside Nevada, one that came within days of closing last winter. Co-owner Dennis Gomes has launched an ambitious, expensive effort to regain lost customers, using everything from a David Cassidy concert to a simulated flash mob breaking into song around the buffet tables, not to mention wads of cash to entice gamblers. It's working so far, but the casino is still losing money. Gomes says it could become profitable by July. less 
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Associated Press | Photo By Mel Evans
Mon, Apr 18, 2011 11:25 AM EDT