A Brazuca ball, the official match ball for the 2014 World Cup by Adidas, is seen before the company's news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg in this June 24, ... more 
A Brazuca ball, the official match ball for the 2014 World Cup by Adidas, is seen before the company's news conference in the northern Bavarian town of Herzogenaurach, near Nuremberg in this June 24, 2014 file photo. Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez - but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too. With every tackle, save and goal, a simultaneous off-the-pitch marketing battle is being fought between official FIFA World Cup sponsor Adidas and arch-rival Nike Inc to dominate social media to promote their brands. REUTERS/Michaela Rehle/Files (GERMANY - Tags: BUSINESS SPORT SOCCER WORLD CUP) less 
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Reuters | Photo By MICHAELA REHLE / REUTERS
Fri, Jun 27, 2014 7:30 AM EDT