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Associated Press
FILE - In this Nov. 17, 2010 file photo, Joel Ewanick, General Motors vice president for U.S. marketing, appears at the LA Auto Show in Los Angeles. Ever since the company left bankruptcy three years ago, GM's ads haven't boosted sales much. The company’s biggest campaign, “Chevy Runs Deep,” has failed to generate buzz. And now, GM has forced out Ewanick, its star marketing chief, just as it’s about to launch two key vehicles. (AP Photo/Reed Saxon, File)

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