Chef Tim Creehan, right, and chef Philippe Parola prepare food at Christ the King Jesuit College Preparatory High School on Thursday, Sept. 22, 2011, in Chicago. Launch of a campaign by the Illinois Department of Natural Resources to try and change the fish's image and teach people how to cook the ultra-bony meat. (AP Photo/Nam Y. Huh)

Associated Press
Chef Tim Creehan, right, and chef Philippe Parola prepare food at Christ the King Jesuit College Preparatory High School on Thursday, Sept. 22, 2011, in Chicago. Launch of a campaign by the Illinois Department of Natural Resources to try and change the fish's image and teach people how to cook the ultra-bony meat. (AP Photo/Nam Y. Huh)
Chef Tim Creehan, right, and chef Philippe Parola prepare food at Christ the King Jesuit College Preparatory High School on Thursday, Sept. 22, 2011, in Chicago. Launch of a campaign by the Illinois Department of Natural Resources to try and change the fish's image and teach people how to cook the ultra-bony meat. (AP Photo/Nam Y. Huh)
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