A Chinese man points near a large billboard advertising the translated work of James Joyce's "Finnegans Wake" on a street in Beijing, China, Wednesday, Jan. 30, 2013. The Chinese version is no easier to read than the original, the loyal-minded translator assures, but James Joyce's "Finnegans Wake" has still sold out its initial run in China — with the help of some big urban billboards. The book, widely considered Joyce's most experimental and inscrutable work, was promoted by an unusual billboard campaign in major Chinese cities — with 16 of them in Shanghai alone. The official Xinhua News agency said it was the first time a book had been promoted that way in China. (AP Photo/Ng Han Guan)

Associated Press
A Chinese man points near a large billboard advertising the translated work of James Joyce's "Finnegans Wake" on a street in Beijing, China, Wednesday, Jan. 30, 2013. The Chinese version is no easier to read than the original, the loyal-minded translator assures, but James Joyce's "Finnegans Wake" has still sold out its initial run in China — with the help of some big urban billboards. The book, widely considered Joyce's most experimental and inscrutable work, was promoted by an unusual billboard campaign in major Chinese cities — with 16 of them in Shanghai alone. The official Xinhua News agency said it was the first time a book had been promoted that way in China. (AP Photo/Ng Han Guan)
A Chinese man points near a large billboard advertising the translated work of James Joyce's "Finnegans Wake" on a street in Beijing, China, Wednesday, Jan. 30, 2013. The Chinese version is no easier to read than the original, the loyal-minded translator assures, but James Joyce's "Finnegans Wake" has still sold out its initial run in China — with the help of some big urban billboards. The book, widely considered Joyce's most experimental and inscrutable work, was promoted by an unusual billboard campaign in major Chinese cities — with 16 of them in Shanghai alone. The official Xinhua News agency said it was the first time a book had been promoted that way in China. (AP Photo/Ng Han Guan)
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