This combination of undated images provide by Wendy's show the fast food company's original logo, left, and new logo, right. For the first time since 1983, the Dublin, Ohio-based fast food company announced it is updating its logo on Thursday, Oct. 11, 2012. In a move intended to signal its ongoing transformation into a higher-end hamburger chain, instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chain’s name in a casual red font against a clean white backdrop. (AP Photo/Wendy's)

Associated Press
This combination of undated images provide by Wendy's show the fast food company's original logo, left, and new logo, right. For the first time since 1983, the Dublin, Ohio-based fast food company announced it is updating its logo on Thursday, Oct. 11, 2012. In a move intended to signal its ongoing transformation into a higher-end hamburger chain, instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chain’s name in a casual red font against a clean white backdrop. (AP Photo/Wendy's)
This combination of undated images provide by Wendy's show the fast food company's original logo, left, and new logo, right. For the first time since 1983, the Dublin, Ohio-based fast food company announced it is updating its logo on Thursday, Oct. 11, 2012. In a move intended to signal its ongoing transformation into a higher-end hamburger chain, instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chain’s name in a casual red font against a clean white backdrop. (AP Photo/Wendy's)
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